El reto de sistematizar la humanización de las marcas
Posted: January 20, 2014 Filed under: Español | Tags: Brands, Coffee, Communication, Consumer, Digital, Empathy, Experience, Marketing, Technology Leave a commentEs curioso cómo las tendencias nos arrollan a los profesionales del marketing. Pareciera que tenemos la necesidad de ir siempre un paso por delante de nuestros clientes creando e hinchando, cual burbujas, conceptos sobre los cuales asegurar nuestra propia supervivencia profesional.
The future of social media, depicted a century ago.
Posted: December 19, 2013 Filed under: English | Tags: Brain, Communication, Digisphere, Digital, Facebook, Noosphere, Omega Point, Philosophy, Singularity, Social Media, Technology 1 Comment
In February 2014, Facebook will celebrate their 10th anniversary. In 2004 some Harvard students created one of today’s most impressive internet company. Could anybody imagine at that time how it would change people’s lives? In the constant change environment we live, 10 years is a lot of time. Can we predict the future of social media? Maybe the answer is there since 1922.
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The new CMO is coming, why CEOs should be worried.
Posted: November 18, 2013 Filed under: English | Tags: Business, Change Management, CMO, Consumer, CRM, Digital, Marketing, Organizations, Shopper Marketing, Technology 4 CommentsCMOs do have a BIG problem. Since some years now and for the first time in the whole marketing history, consumers are much more ahead than the brands they buy. I’m not going in depth on this, everybody knows why: distrusted hyper connected consumers much more informed and influenced by others’ opinions.
Constant Change Ahead 