Welcome to Constant Change Ahead, my personal space to reflect on how continuous changes are affecting consumers, organizations, brands and marketing professionals. Find more about this blog here.
Passionate about consumer experiences, I started my career as a internet freelance in the late years of the 20th century.
I founded the first Mountain Bike portal in Spain, BikeWeb.org, that I closed in 2006 with more than a million page views and 130.000 unique users per month. Not a big failure, but a slow one.
In 1999 I joined the eBusiness Team at Arthur Andersen, where I lived the Enron case. Since then, I never stopped learning on how Internet (not only the web, but also mobile and everything connected to the network), can improve consumers’ lives in their relationship with brands. My education, Computer Science plus an Executive MBA at ESADE, helps. Sometimes I work, too, today at emnos.