Supermarkets One To One. The next VR game?Posted: May 27, 2016 Filed under: English | Tags: 3D, Consumer, Digital, Experience, Generations, Shopper Marketing, Technology, VR Leave a comment
In my last posts I tried to foresee what could be the future of retail in terms of shopper interaction, from augmented reality, predictive recommendation throughdigital personal valets, or e-commerce automated recurring purchases. In this one I will cover the topic from a completely different perspective.
Some say that wandering the supermarkets aisles is something people are still willing to do in the future, that’s why an Augmented Reality solution (Watch the latest demo of Microsoft HoloLens here: https://www.youtube.com/watch?v=4p0BDw4VHNo ) will help them to maintain their shopping habits (not sure about Millennials or Gen Zs willing to do it, though). Read the rest of this entry »
How Big Data will change the way you shop.Posted: March 18, 2016 Filed under: English, General | Tags: Big Data, Brands, Consumer, Predictive Modelling, Retail, Shopper Marketing, Technology Leave a comment
Predicting your purchases will enable automatic recurring orders that are sent home just at the perfect moment, when you’re running out of a product.
Saturday morning, after procrastinating your visit to the supermarket the whole week, you review your shopping list in your way to the mall. Milk, Yogurts, Beer, Juices, Sodas… you ran out of those at some moment in the past 7 days, but you work late and don’t have the time for a visit to your usual store. There are convenience shops with those products close to work, but they are more expensive and you only purchase there in case of emergency, typically buying some beers and snacks for inviting your friends the same evening. After all, you can survive some days without juice and you can take the coffee on the go or at the office (not sure about toilet paper, though, but I guess it’s in the emergency category anyway…) Read the rest of this entry »
Shopper Analytics vs. Free Will. How much can we predict people’s behavior?Posted: November 16, 2015 Filed under: English | Tags: Big Data, Brain, Change Management, Digisphere, Marketing, Moore's Law, Philosophy, Shopper Marketing, Singularity, Technology Leave a comment
The future is here. The huge amount of shopper data generated every minute(*) in retailers all over the world is allowing Watson-like machines to predict what we are going to buy, where and when, pushing us to buy more, more often. And this is not going to get better. Collected data will include different types of behaviors (not only transactions, but digital interactions, social influence, physical movements in and out store…), and machines will increase their power to a point where by 2030 a $1000 computer will be a thousand times more powerful than a single human brain. Read the rest of this entry »
The Next Big Disruption in Retail (and no, it’s not iBeacons)Posted: February 13, 2015 Filed under: English | Tags: augmented reality, Consumer, Experience, Google, Microsoft, Mobile, NFC, Retail, Shopper Marketing, Smartphone, Technology Leave a comment
Smart shopping is around the corner, much has been written about the extended possibilities of digital interaction within physical stores, leveraging on mobile and other technologies such as iBeacon or NFC.
Microsoft recently announced, through a concept video (a must see) their HoloLens. A very interesting release since just a week before Google announced they were stopping to sell their similar product, Google Glass. Same product? not really. Google took the wearable path, and this generated much controversy not only because the cost (to be a wearable), but because of the uses of the product, which limited it to be an additional screen to your phone (the same as a watch could be). Microsoft, on the other hand, has played the augmented reality game, which is not new at all, but which gives a great twist into the uses of the product. Read the rest of this entry »