How Big Data will change the way you shop.Posted: March 18, 2016 Filed under: English, General | Tags: Big Data, Brands, Consumer, Predictive Modelling, Retail, Shopper Marketing, Technology Leave a comment
Predicting your purchases will enable automatic recurring orders that are sent home just at the perfect moment, when you’re running out of a product.
Saturday morning, after procrastinating your visit to the supermarket the whole week, you review your shopping list in your way to the mall. Milk, Yogurts, Beer, Juices, Sodas… you ran out of those at some moment in the past 7 days, but you work late and don’t have the time for a visit to your usual store. There are convenience shops with those products close to work, but they are more expensive and you only purchase there in case of emergency, typically buying some beers and snacks for inviting your friends the same evening. After all, you can survive some days without juice and you can take the coffee on the go or at the office (not sure about toilet paper, though, but I guess it’s in the emergency category anyway…) Read the rest of this entry »