Shopper Analytics vs. Free Will. How much can we predict people’s behavior?

FreeWillMatrixThe future is here. The huge amount of shopper data generated every minute(*) in retailers all over the world is allowing Watson-like machines to predict what we are going to buy, where and when, pushing us to buy more, more often. And this is not going to get better. Collected data will include different types of behaviors (not only transactions, but digital interactions, social influence, physical movements in and out store…), and machines will increase their power to a point where by 2030 a $1000 computer will be a thousand times more powerful than a single human brain.  Read the rest of this entry »


The consequences of population growth. How technology is (literally) reshaping our brains

The Chinese government recently announced an ease on the one-child policy that has been implemented in the late 70’s in order to control the growth of the Chinese population. This measure has been extremely criticized as it has many effects, not only on the families, with many forced abortions on second unwanted children, but also on the society itself, as the labor force decreases (3.45 million in 2012) and the elderly population will reach one third of total by 2050. Why the Chinese leaders are conducting such demographic engineering?

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