Beware of Hype: Social CRM in five stepsPosted: May 13, 2014 | Author: Oscar Lopez | Filed under: English | Tags: Beware of Hype, Big Data, Brands, CMO, Consumer, CRM, Digital, Experience, Facebook, Marketing, Media, Social Media, Technology | 2 Comments
I do start here a series of posts related with very famous Hypes. Why did they not meet everybody’s expectations and how could they be transformed into success. I recently faced a professional advice request from a friend: “I want to do Social CRM, can you help me?” Yes, just continue reading this five simple steps.
The future of social media, depicted a century ago.Posted: December 19, 2013 | Author: Oscar Lopez | Filed under: English | Tags: Brain, Communication, Digisphere, Digital, Facebook, Noosphere, Omega Point, Philosophy, Singularity, Social Media, Technology | 1 Comment
In February 2014, Facebook will celebrate their 10th anniversary. In 2004 some Harvard students created one of today’s most impressive internet company. Could anybody imagine at that time how it would change people’s lives? In the constant change environment we live, 10 years is a lot of time. Can we predict the future of social media? Maybe the answer is there since 1922.
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