6 team changes to reshape the agency model.Posted: December 9, 2013 Filed under: English | Tags: Advertising, Business, CMO, Communication, Consumer, Empathy, Google Analytics, Marketing, Media, Organizations, Technology 2 Comments
I was recently reflecting on the role of the new CMO, and it seemed to look like a super hero. But as in any organization, super heroes don’t work alone. They have to have a strong team of specialized superheros, internally and externally. It’s very usual for CMOs to use Marketing and Advertising agencies in order to delivery part of the work, from the strategy to the creative and execution.