Supermarkets One To One. The next VR game?

In my last posts I tried to foresee what could be the future of retail in terms of shopper interaction, from augmented reality, predictive recommendation throughdigital personal valets, or e-commerce automated recurring purchases. In this one I will cover the topic from a completely different perspective.

Some say that wandering the supermarkets aisles is something people are still willing to do in the future, that’s why an Augmented Reality solution (Watch the latest demo of Microsoft HoloLens here: https://www.youtube.com/watch?v=4p0BDw4VHNo ) will help them to maintain their shopping habits (not sure about Millennials or Gen Zs willing to do it, though). Read the rest of this entry »