7 Reasons Why Great Content is Not Enough

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2015 will be the year of many interesting things, one of them it’s content. Since advertisement effectiveness is every year lower, “Content” is the word used now for the information delivered by the brands that is more than a simple ad. The objective of any content strategy is to generate a deeper link with consumers and provide spaces of conversation with the brands and between them. Content that can be shared, viralized, and shared again for the pride of the creative agency that produced it. But remember, very few ideas are powerful enough to be self viral, and if the content doesn’t work, brands, not creatives, are paying the price of failure. Read the rest of this entry »