The Sandwich method: Real Time Marketing in 3 simple steps
Posted: February 6, 2014 Filed under: English | Tags: A/B Testing, Advertising, Behavioral Targeting, Big Data, Brands, Campaign, CMO, Coffee, Communication, Consumer, CRM, Digital, Experience, Marketing, Real-Time, Rule, Social Media, Technology Leave a comment
Even not being aware of it, Real Time marketing has been the Holy Grail of every CMO since the paleolithic. Being able to communicate the right message, at the right moment, in the right place (or channel) to the right consumer, and deciding so in real-time, based on past and recent behaviors and a number of attributes, is the ideal way of maximize the effectiveness of our marketing investments. There are some technologies and strategies that make this fully possible today. Hungry for a Sandwich?
El reto de sistematizar la humanización de las marcas
Posted: January 20, 2014 Filed under: Español | Tags: Brands, Coffee, Communication, Consumer, Digital, Empathy, Experience, Marketing, Technology Leave a commentEs curioso cómo las tendencias nos arrollan a los profesionales del marketing. Pareciera que tenemos la necesidad de ir siempre un paso por delante de nuestros clientes creando e hinchando, cual burbujas, conceptos sobre los cuales asegurar nuestra propia supervivencia profesional.
Constant Change Ahead 