Posted: February 13, 2015 Filed under: English | Tags: augmented reality, Consumer, Experience, Google, Microsoft, Mobile, NFC, Retail, Shopper Marketing, Smartphone, Technology
Smart shopping is around the corner, much has been written about the extended possibilities of digital interaction within physical stores, leveraging on mobile and other technologies such as iBeacon or NFC.
Microsoft recently announced, through a concept video (a must see) their HoloLens. A very interesting release since just a week before Google announced they were stopping to sell their similar product, Google Glass. Same product? not really. Google took the wearable path, and this generated much controversy not only because the cost (to be a wearable), but because of the uses of the product, which limited it to be an additional screen to your phone (the same as a watch could be). Microsoft, on the other hand, has played the augmented reality game, which is not new at all, but which gives a great twist into the uses of the product. Read the rest of this entry »
Posted: September 10, 2014 Filed under: English | Tags: Apple, Consumer, Credit Card, Digital, Mobile, Mobile Payments, NFC, Smart Watch
Yesterday Apple announced their new, long awaited, expected and desired, device: the Apple Watch (replacing the “i” by an apple, might be a new naming line?) with the new , in both sizes. Really nothing new, or very few, based on the information leaked in the previous months. Maybe the Digital Crown was unexpected. You like it or not, we’ll see sales evolution when it comes to market, much later than other equivalent devices such as the Motorola 360 or the LG G Watch.
From the Apple watch just one remark, it will only work with the iphone 5 and above, which is a limitation but quite normal knowing how closed the Apple ecosystem is. And this ecosystem will be open to app developers that will take the device much beyond the initial usages. The watch is fully packed with all kind of sensors, great for many many cool options from sports to sleeping improvement.
The feature everybody was expecting and finally came, both in the Apple Watch and the iPhone 6 is NFC. Since it has been a standard within Android devices since a couple of years now, Apple seemed to be reluctant to implement this short range communication technology, to the point, seeing how Bluetooth LE and the iBeacon technology has evolved this year, to wonder if they were going to adopt it ever.
The truth is, as they did with the MP3 and the iPod, with the Phone and the iPhone, Apple waited to launch some hardware piece, even apparently mature, until the software ecosystem was ready. And they did it again.
Not only they are including NFC, they are including Apple Pay, a big big competition to PayPal and Amazon Payments, thanks toan agreement with the three major credit card issuers. And that’s where the next big thing is. Banks and credit card companies have invested millions deploying both cards and PoS terminals working with contactless (NFC) technology, and in that arena Apple needed to play a role. Now they’re there, but with their own rules, as always.
This article has originally been posted here.