The Sandwich method: Real Time Marketing in 3 simple stepsPosted: February 6, 2014 | Author: Oscar Lopez | Filed under: English | Tags: A/B Testing, Advertising, Behavioral Targeting, Big Data, Brands, Campaign, CMO, Coffee, Communication, Consumer, CRM, Digital, Experience, Marketing, Real-Time, Rule, Social Media, Technology | Leave a comment
Even not being aware of it, Real Time marketing has been the Holy Grail of every CMO since the paleolithic. Being able to communicate the right message, at the right moment, in the right place (or channel) to the right consumer, and deciding so in real-time, based on past and recent behaviors and a number of attributes, is the ideal way of maximize the effectiveness of our marketing investments. There are some technologies and strategies that make this fully possible today. Hungry for a Sandwich?