The future of social media, depicted a century ago.
Posted: December 19, 2013 Filed under: English | Tags: Brain, Communication, Digisphere, Digital, Facebook, Noosphere, Omega Point, Philosophy, Singularity, Social Media, Technology 1 Comment
In February 2014, Facebook will celebrate their 10th anniversary. In 2004 some Harvard students created one of today’s most impressive internet company. Could anybody imagine at that time how it would change people’s lives? In the constant change environment we live, 10 years is a lot of time. Can we predict the future of social media? Maybe the answer is there since 1922.
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6 team changes to reshape the agency model.
Posted: December 9, 2013 Filed under: English | Tags: Advertising, Business, CMO, Communication, Consumer, Empathy, Google Analytics, Marketing, Media, Organizations, Technology 2 Comments
I was recently reflecting on the role of the new CMO, and it seemed to look like a super hero. But as in any organization, super heroes don’t work alone. They have to have a strong team of specialized superheros, internally and externally. It’s very usual for CMOs to use Marketing and Advertising agencies in order to delivery part of the work, from the strategy to the creative and execution.
Caution: Constant Change Ahead
Posted: November 7, 2013 Filed under: English | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology 1 Comment
Heraclitus by Hendrik ter Brugghen
Heraclitus of Ephesus was a pre-Socratic Greek philosopher well know by his thoughts on change and movement. For him, everything was in constant change, nothing remained still.
In the last centuries, changes occurred in a quantum leaps, every big change (the control of fire by early humans, wheel, metalwork, steel, etc.) came with some period of stability, where humans could be used to each change before the following came.
Atención: Cambio Constante a la Vista
Posted: November 7, 2013 Filed under: Español | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology Leave a commentHeraclitus by Hendrik ter Brugghen
Heráclito de Éfeso era un filósofo griego pre-Socrático conocido por sus pensamientos sobre el cambio y el movimiento. Para él, todo estaba en constante cambio, nada permanecia quieto.
En los últimos siglos, los cambios han ocurrido en saltos cuánticos, cada gran cambio (el control del fuego por los humanos, la rueda, el acero, la metalurgia, etc.) han sido sucedidos por periodos de cierta estabilidad, donde los humanos disponían de tiempo y generaciones para acostumbrarse antes de que el siguiente cambio se produjera.
Constant Change Ahead 