Five implications of the Google self driving car
Posted: June 5, 2014 Filed under: English | Tags: Big Data, Change Management, Connected Cars, Environment, Experience, Google, Insurance, Taxi, Technology Leave a comment
Recently Google announced the first working prototype of their self driving car. It is the result of 4 years of work aiming to “help prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use”. What are the implications of such technology? How will it shape personal transportation in the future?
The new CMO is coming, why CEOs should be worried.
Posted: November 18, 2013 Filed under: English | Tags: Business, Change Management, CMO, Consumer, CRM, Digital, Marketing, Organizations, Shopper Marketing, Technology 4 CommentsCMOs do have a BIG problem. Since some years now and for the first time in the whole marketing history, consumers are much more ahead than the brands they buy. I’m not going in depth on this, everybody knows why: distrusted hyper connected consumers much more informed and influenced by others’ opinions.
Caution: Constant Change Ahead
Posted: November 7, 2013 Filed under: English | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology 1 Comment
Heraclitus by Hendrik ter Brugghen
Heraclitus of Ephesus was a pre-Socratic Greek philosopher well know by his thoughts on change and movement. For him, everything was in constant change, nothing remained still.
In the last centuries, changes occurred in a quantum leaps, every big change (the control of fire by early humans, wheel, metalwork, steel, etc.) came with some period of stability, where humans could be used to each change before the following came.
Atención: Cambio Constante a la Vista
Posted: November 7, 2013 Filed under: Español | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology Leave a commentHeraclitus by Hendrik ter Brugghen
Heráclito de Éfeso era un filósofo griego pre-Socrático conocido por sus pensamientos sobre el cambio y el movimiento. Para él, todo estaba en constante cambio, nada permanecia quieto.
En los últimos siglos, los cambios han ocurrido en saltos cuánticos, cada gran cambio (el control del fuego por los humanos, la rueda, el acero, la metalurgia, etc.) han sido sucedidos por periodos de cierta estabilidad, donde los humanos disponían de tiempo y generaciones para acostumbrarse antes de que el siguiente cambio se produjera.
Constant Change Ahead 