How to make common sense really common: The value of Consumer Empathy
Posted: November 11, 2013 Filed under: English | Tags: Common Sense, Consumer, Emotional Intelligence, Empathy, Marketing 3 Comments
In marketing professional services it is sometimes difficult to find the right insight in order to fulfill your clients’ marketing objectives. Of course there is research, but sometimes consumers don’t know what they want until you show it to them, and of course there is heuristic, but with constant change, there is no guarantee of successful past recipes working well again. And success shouldn’t be a happy client on a creative work, success is a marketing activity that contributes to consumers buying more, repeating their purchases, being loyal to the brand and tell other consumers how good a product (and the experience) is.
Caution: Constant Change Ahead
Posted: November 7, 2013 Filed under: English | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology 1 Comment
Heraclitus by Hendrik ter Brugghen
Heraclitus of Ephesus was a pre-Socratic Greek philosopher well know by his thoughts on change and movement. For him, everything was in constant change, nothing remained still.
In the last centuries, changes occurred in a quantum leaps, every big change (the control of fire by early humans, wheel, metalwork, steel, etc.) came with some period of stability, where humans could be used to each change before the following came.
Atención: Cambio Constante a la Vista
Posted: November 7, 2013 Filed under: Español | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology Leave a commentHeraclitus by Hendrik ter Brugghen
Heráclito de Éfeso era un filósofo griego pre-Socrático conocido por sus pensamientos sobre el cambio y el movimiento. Para él, todo estaba en constante cambio, nada permanecia quieto.
En los últimos siglos, los cambios han ocurrido en saltos cuánticos, cada gran cambio (el control del fuego por los humanos, la rueda, el acero, la metalurgia, etc.) han sido sucedidos por periodos de cierta estabilidad, donde los humanos disponían de tiempo y generaciones para acostumbrarse antes de que el siguiente cambio se produjera.
Constant Change Ahead 