6 team changes to reshape the agency model.
Posted: December 9, 2013 Filed under: English | Tags: Advertising, Business, CMO, Communication, Consumer, Empathy, Google Analytics, Marketing, Media, Organizations, Technology 2 Comments
I was recently reflecting on the role of the new CMO, and it seemed to look like a super hero. But as in any organization, super heroes don’t work alone. They have to have a strong team of specialized superheros, internally and externally. It’s very usual for CMOs to use Marketing and Advertising agencies in order to delivery part of the work, from the strategy to the creative and execution.
The consequences of population growth. How technology is (literally) reshaping our brains
Posted: November 25, 2013 Filed under: English | Tags: Brain, China, Generations, Moore's Law, Philosophy, Population Growth, Singularity, Technology 3 CommentsThe Chinese government recently announced an ease on the one-child policy that has been implemented in the late 70’s in order to control the growth of the Chinese population. This measure has been extremely criticized as it has many effects, not only on the families, with many forced abortions on second unwanted children, but also on the society itself, as the labor force decreases (3.45 million in 2012) and the elderly population will reach one third of total by 2050. Why the Chinese leaders are conducting such demographic engineering?
The new CMO is coming, why CEOs should be worried.
Posted: November 18, 2013 Filed under: English | Tags: Business, Change Management, CMO, Consumer, CRM, Digital, Marketing, Organizations, Shopper Marketing, Technology 4 CommentsCMOs do have a BIG problem. Since some years now and for the first time in the whole marketing history, consumers are much more ahead than the brands they buy. I’m not going in depth on this, everybody knows why: distrusted hyper connected consumers much more informed and influenced by others’ opinions.
Caution: Constant Change Ahead
Posted: November 7, 2013 Filed under: English | Tags: Brands, Change Management, Communication, Consumer, Generations, Marketing, Millennials, Movement, Organizations, Philosophy, Population Growth, Technology 1 Comment
Heraclitus by Hendrik ter Brugghen
Heraclitus of Ephesus was a pre-Socratic Greek philosopher well know by his thoughts on change and movement. For him, everything was in constant change, nothing remained still.
In the last centuries, changes occurred in a quantum leaps, every big change (the control of fire by early humans, wheel, metalwork, steel, etc.) came with some period of stability, where humans could be used to each change before the following came.
Constant Change Ahead 