How Big Data will change the way you shop.Posted: March 18, 2016 Filed under: English, General | Tags: Big Data, Brands, Consumer, Predictive Modelling, Retail, Shopper Marketing, Technology Leave a comment
Predicting your purchases will enable automatic recurring orders that are sent home just at the perfect moment, when you’re running out of a product.
Saturday morning, after procrastinating your visit to the supermarket the whole week, you review your shopping list in your way to the mall. Milk, Yogurts, Beer, Juices, Sodas… you ran out of those at some moment in the past 7 days, but you work late and don’t have the time for a visit to your usual store. There are convenience shops with those products close to work, but they are more expensive and you only purchase there in case of emergency, typically buying some beers and snacks for inviting your friends the same evening. After all, you can survive some days without juice and you can take the coffee on the go or at the office (not sure about toilet paper, though, but I guess it’s in the emergency category anyway…) Read the rest of this entry »
Shopper Analytics vs. Free Will. How much can we predict people’s behavior?Posted: November 16, 2015 Filed under: English | Tags: Big Data, Brain, Change Management, Digisphere, Marketing, Moore's Law, Philosophy, Shopper Marketing, Singularity, Technology Leave a comment
The future is here. The huge amount of shopper data generated every minute(*) in retailers all over the world is allowing Watson-like machines to predict what we are going to buy, where and when, pushing us to buy more, more often. And this is not going to get better. Collected data will include different types of behaviors (not only transactions, but digital interactions, social influence, physical movements in and out store…), and machines will increase their power to a point where by 2030 a $1000 computer will be a thousand times more powerful than a single human brain. Read the rest of this entry »
Will Lego be the Next Blockbuster?Posted: February 17, 2015 Filed under: English | Tags: Brands, Change Management, Consumer, Digital, Gaming, Generations, Organizations, Technology Leave a comment
Billund, Denmark. It was autumn 2010 when the head of innovation at Lego stepped into Jørgen Vig Knudstorp’s office, CEO at Lego Group. He discovered an emerging Swedish studio, Mojang, that was basically making a virtual construction platform (note the term platform vs. game). The first platform of the kind was released more than 15 years ago (with the Doom WADs), so this was nothing new. Even Lego had produced their own “sandbox” in 1998, the Lego Creator. But this new game had something else, a community of contributors, almost unlimited user generated content, some secret rules for object crafting that were not directly exposed by the studio in any tutorial, and the ability of playing online within the same world between users. Oh, yes, and some skeletons, monsters, spiders and zombies wandering around. Read the rest of this entry »
The Next Big Disruption in Retail (and no, it’s not iBeacons)Posted: February 13, 2015 Filed under: English | Tags: augmented reality, Consumer, Experience, Google, Microsoft, Mobile, NFC, Retail, Shopper Marketing, Smartphone, Technology Leave a comment
Smart shopping is around the corner, much has been written about the extended possibilities of digital interaction within physical stores, leveraging on mobile and other technologies such as iBeacon or NFC.
Microsoft recently announced, through a concept video (a must see) their HoloLens. A very interesting release since just a week before Google announced they were stopping to sell their similar product, Google Glass. Same product? not really. Google took the wearable path, and this generated much controversy not only because the cost (to be a wearable), but because of the uses of the product, which limited it to be an additional screen to your phone (the same as a watch could be). Microsoft, on the other hand, has played the augmented reality game, which is not new at all, but which gives a great twist into the uses of the product. Read the rest of this entry »