Beware of Hype: Social CRM in five steps
Posted: May 13, 2014 Filed under: English | Tags: Beware of Hype, Big Data, Brands, CMO, Consumer, CRM, Digital, Experience, Facebook, Marketing, Media, Social Media, Technology 2 Comments
I do start here a series of posts related with very famous Hypes. Why did they not meet everybody’s expectations and how could they be transformed into success. I recently faced a professional advice request from a friend: “I want to do Social CRM, can you help me?” Yes, just continue reading this five simple steps.
The Sandwich method: Real Time Marketing in 3 simple steps
Posted: February 6, 2014 Filed under: English | Tags: A/B Testing, Advertising, Behavioral Targeting, Big Data, Brands, Campaign, CMO, Coffee, Communication, Consumer, CRM, Digital, Experience, Marketing, Real-Time, Rule, Social Media, Technology Leave a comment
Even not being aware of it, Real Time marketing has been the Holy Grail of every CMO since the paleolithic. Being able to communicate the right message, at the right moment, in the right place (or channel) to the right consumer, and deciding so in real-time, based on past and recent behaviors and a number of attributes, is the ideal way of maximize the effectiveness of our marketing investments. There are some technologies and strategies that make this fully possible today. Hungry for a Sandwich?
6 team changes to reshape the agency model.
Posted: December 9, 2013 Filed under: English | Tags: Advertising, Business, CMO, Communication, Consumer, Empathy, Google Analytics, Marketing, Media, Organizations, Technology 2 Comments
I was recently reflecting on the role of the new CMO, and it seemed to look like a super hero. But as in any organization, super heroes don’t work alone. They have to have a strong team of specialized superheros, internally and externally. It’s very usual for CMOs to use Marketing and Advertising agencies in order to delivery part of the work, from the strategy to the creative and execution.
The new CMO is coming, why CEOs should be worried.
Posted: November 18, 2013 Filed under: English | Tags: Business, Change Management, CMO, Consumer, CRM, Digital, Marketing, Organizations, Shopper Marketing, Technology 4 CommentsCMOs do have a BIG problem. Since some years now and for the first time in the whole marketing history, consumers are much more ahead than the brands they buy. I’m not going in depth on this, everybody knows why: distrusted hyper connected consumers much more informed and influenced by others’ opinions.
Constant Change Ahead 