Five implications of the Google self driving car
Posted: June 5, 2014 Filed under: English | Tags: Big Data, Change Management, Connected Cars, Environment, Experience, Google, Insurance, Taxi, Technology Leave a comment
Recently Google announced the first working prototype of their self driving car. It is the result of 4 years of work aiming to “help prevent traffic accidents, free up people’s time and reduce carbon emissions by fundamentally changing car use”. What are the implications of such technology? How will it shape personal transportation in the future?
Beware of Hype: Social CRM in five steps
Posted: May 13, 2014 Filed under: English | Tags: Beware of Hype, Big Data, Brands, CMO, Consumer, CRM, Digital, Experience, Facebook, Marketing, Media, Social Media, Technology 2 Comments
I do start here a series of posts related with very famous Hypes. Why did they not meet everybody’s expectations and how could they be transformed into success. I recently faced a professional advice request from a friend: “I want to do Social CRM, can you help me?” Yes, just continue reading this five simple steps.
The Sandwich method: Real Time Marketing in 3 simple steps
Posted: February 6, 2014 Filed under: English | Tags: A/B Testing, Advertising, Behavioral Targeting, Big Data, Brands, Campaign, CMO, Coffee, Communication, Consumer, CRM, Digital, Experience, Marketing, Real-Time, Rule, Social Media, Technology Leave a comment
Even not being aware of it, Real Time marketing has been the Holy Grail of every CMO since the paleolithic. Being able to communicate the right message, at the right moment, in the right place (or channel) to the right consumer, and deciding so in real-time, based on past and recent behaviors and a number of attributes, is the ideal way of maximize the effectiveness of our marketing investments. There are some technologies and strategies that make this fully possible today. Hungry for a Sandwich?
Constant Change Ahead 