RetailTech is coming, and this is how it will change retail

Not very long ago, companies started to create Business Ecosystems, also called Platforms. They relayed on a core system or product, defined a series of working rules, and then opened the whole to third party companies to build they own products or services, on top of the core capabilities. Microsoft Windows is a platform, as it is the Apple App ecosystem. It’s a fantastic way to foster loyalty to Apple phones, thanks to the effort, investment and creativity of third party developers that, in return, can make money (sometimes a lot of money). This is why it’s called ecosystem, because everybody lives (or dies) in symbioses, for the greater good, particularly the one who owns the platform. Read the rest of this entry »