Will Lego be the Next Blockbuster?Posted: February 17, 2015 Filed under: English | Tags: Brands, Change Management, Consumer, Digital, Gaming, Generations, Organizations, Technology Leave a comment
Billund, Denmark. It was autumn 2010 when the head of innovation at Lego stepped into Jørgen Vig Knudstorp’s office, CEO at Lego Group. He discovered an emerging Swedish studio, Mojang, that was basically making a virtual construction platform (note the term platform vs. game). The first platform of the kind was released more than 15 years ago (with the Doom WADs), so this was nothing new. Even Lego had produced their own “sandbox” in 1998, the Lego Creator. But this new game had something else, a community of contributors, almost unlimited user generated content, some secret rules for object crafting that were not directly exposed by the studio in any tutorial, and the ability of playing online within the same world between users. Oh, yes, and some skeletons, monsters, spiders and zombies wandering around. Read the rest of this entry »
The Next Big Disruption in Retail (and no, it’s not iBeacons)Posted: February 13, 2015 Filed under: English | Tags: augmented reality, Consumer, Experience, Google, Microsoft, Mobile, NFC, Retail, Shopper Marketing, Smartphone, Technology Leave a comment
Smart shopping is around the corner, much has been written about the extended possibilities of digital interaction within physical stores, leveraging on mobile and other technologies such as iBeacon or NFC.
Microsoft recently announced, through a concept video (a must see) their HoloLens. A very interesting release since just a week before Google announced they were stopping to sell their similar product, Google Glass. Same product? not really. Google took the wearable path, and this generated much controversy not only because the cost (to be a wearable), but because of the uses of the product, which limited it to be an additional screen to your phone (the same as a watch could be). Microsoft, on the other hand, has played the augmented reality game, which is not new at all, but which gives a great twist into the uses of the product. Read the rest of this entry »