The consequences of population growth. How technology is (literally) reshaping our brains

The Chinese government recently announced an ease on the one-child policy that has been implemented in the late 70’s in order to control the growth of the Chinese population. This measure has been extremely criticized as it has many effects, not only on the families, with many forced abortions on second unwanted children, but also on the society itself, as the labor force decreases (3.45 million in 2012) and the elderly population will reach one third of total by 2050. Why the Chinese leaders are conducting such demographic engineering?

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The new CMO is coming, why CEOs should be worried.

CMOs do have a BIG problem. Since some years now and for the first time in the whole marketing history, consumers are much more ahead than the brands they buy. I’m not going in depth on this, everybody knows why: distrusted hyper connected consumers much more informed and influenced by others’ opinions.

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How to make common sense really common: The value of Consumer Empathy

Empathy could have a neural originIn marketing professional services it is sometimes difficult to find the right insight in order to fulfill your clients’ marketing objectives. Of course there is research, but sometimes consumers don’t know what they want until you show it to them, and of course there is heuristic, but with constant change, there is no guarantee of successful past recipes working well again. And success shouldn’t be a happy client on a creative work, success is a marketing activity that contributes to consumers buying more, repeating their purchases, being loyal to the brand and tell other consumers how good a product (and the experience) is.

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Caution: Constant Change Ahead

Hendrik ter Brugghen

Heraclitus by Hendrik ter Brugghen

Heraclitus of Ephesus was a pre-Socratic Greek philosopher well know by his thoughts on change and movement. For him, everything was in constant change, nothing remained still.

In the last centuries, changes occurred in a quantum leaps, every big change (the control of fire by early humans, wheel, metalwork, steel, etc.) came with some period of stability, where humans could be used to each change before the following came.

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